Catalog and Platform Basics
Understand the landscape before you start producing anything.
Learning outcomes
- Know how common e-commerce platforms organize products and why it matters
- Understand the merchant's perspective and what a good listing support engagement looks like from their side
- Identify what types of work fall within scope and what requires specialist input
- Recognize the difference between listing support and unsupported claims
Practice exercise
Review a sample platform category structure and map it to a product brief.
